Shopify revamp and CRO strategy drives 51% boost in conversion rate for waterproof jewellery brand

Bold e-commerce makeover powers 6-month growth for waterproof jewellery brand

Bold & Built to Convert.
This waterproof jewellery brand started with a statement - from barbed wire to chunky chains - and over 23,000 Etsy orders to prove the demand was real. But DTC success takes more than bold designs. You need the foundations right.

No Shortcuts.
When it comes to DTC, there’s no skipping corners. That meant refining every detail: elevated, clear product photography, product pages that left no questions unanswered, and a shopping experience built to convert. We refreshed the brand, rebuilt the Shopify store, and implemented full-funnel strategies, from SEO to CRO to email, to make sure every click counted.

The Results?
In just 6 months:

  • +29% sales
  • +51% conversion rate
  • +65% organic traffic
  • +2% AOV

With the right foundations and a customer-first approach, even the boldest brands can scale with clarity and confidence. See the finished product for yourself here.

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