Social media strategy for UK's only B Corp dried fruit brand, Kooky Dried Fruits.

Social media

Images created by She Sees. Copyright Kooky Dried Fruits.

Social Media & The Marketing Funnel.

Social media is just about brand awareness, right? Wrong. It certainly has its uses for TOF marketing and reaching new audiences, but what is it about the content that is going to move them to the MOF, then conversion. A compelling Tik Tok can lead to people directly googling your brand- so the question is, how is social media built into your wider marketing and content strategy through landing pages, lead magnets and nurturing leads?

The Journey Of Kooky Dried Fruits.

Often when we start with a client, the first stage is all about immersion and getting absolutely granular on the brand and product USPs. Whatever is unique about your product is what needs to shine through in almost every social media post. Next is the visual portrayal of those USP's, and how to stop someone scrolling right past.

Mascot Strategy

Right from the start, we knew the tiger had to come OFF the packaging...so we built the mascot outfit in house.There were so many stories to be told with this character, and our ability to recognise that is what started our journey with Kooky. Although mascots are not suitable for every brand, they help transcend the majority of barriers social media can present for businesses:

They allow you to jump on trends without looking too salesy

Entertain while promoting your product

Bring personality to the brand