Photography by Another Land Creative, who we were proud to collaborate with on this project. Copyright SKN TO SKN 2025.

Educational & Mission Led.

SKN TO SKN had a crystal clear brand mission from the start: to take the guesswork out of pregnancy safe skincare.

Building Authority

Our digital strategy goal was clear: to build an audience and drive sign ups through a omni-channel approach. So what was our first step?

We built a holding page to start to tease the brand, but it wasn't there to simply look pretty. The SEO team researched relevant queries, content gaps & search volume to fuel pre launch content across all channels.

A good holding page needs to do more than just drive sign ups, it's goal is to find and educate your target audience on why they will need the products you are yet to release, and build authority in your niche.

The Results?

What were the results? Ranking for skin issue searches and engaging those TTC, Pregnant & Postpartum before a single product was launched.

On email, we had a open rate of over 50%, and click rates of 7%+.

On socials, instead of a pre launch, we launched 4 product campaigns that lasted a week each to allow breathing room for each product and to drive further email sign ups.

Four months in, still prior to a single product being available to buy, we had over 6000 visits to the website, over 1000 followers on social and hundreds of email sign ups.

Launch Phase

The next stage was to build the full site, communicating the core values of the brand: education, expert & data led.

For a small inventory, it's important that there is not a reduced amount of content on the website as a result. Landing pages were key not only to ensuring better online visibility, to answer questions that had never been answered before in this sector.

Why ingredients matter during pregnancy? Why do I suffer from dry skin during pregnancy? What skincare should I use during IVF?

We utilised quizzes, skin concerns and first of its kind pregnancy user and clinical trials to build trust and guide the customer to the solution. See the finished product for yourself here.

Claire and the team at She Sees are great to work with. They are creative and enthusiastic about driving our business forward. I love their can-do attitude which makes the whole experience enjoyable! Sara Stokes, SKN TO SKN Founder.